Super Bowl Advertisers Don’t Care about Building Audience

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I are shocked by new research which reveals how Super Bowl advertisers spent millions of dollars and almost none had a CTA in their Super Bowl ads. We applaud Snapchat’s entry into episodic programming and criticize Condé Nast’s decision to pa ...Read the full article

Make Safe Happen - Nationwide 2015 Super Bowl Commercial

The #1 cause of childhood deaths is preventable accidents. At Nationwide, we believe in protecting what matters most, your kids. Together we can #MakeSafeHappen. Learn more at