Writing a Book for Your Business: Hooks

by Angela Booth
A reader asked me about writing a book, and getting it published. Her goal is to promote her coaching business; she hopes that her book will give her visibility. It can certainly do that, but if you’re writing a book for your business, you need to ensure that your goals match those of your publisher. Your goal: to promote your business. Your publisher’s goal: to sell lots of books.Read the full article