How we watch video now

by Seth Godin
Forty years ago, Stanley Kubrick showed us 2001. The first 90 seconds are without dialogue and solid black. It's hard to imagine that working as the intro to a YouTube video today. Instead, our finger is on the mouse trigger, ready to leave in a moment. Not only that, but instead of leaning forward, we've got our shields set to level 7, wary of what's to come.Read the full article