3 Simple A/B Tests You Can Run on Your Next Marketing Email

by Carly Stec
I've got a sneaky suspicion that you could be getting more from your marketing emails. More opens. More clicks. More conversions. It's not that your current copy is bad, per say, but could it be better? Is there something you're missing? An effective A/B test has the ability to answer just that. Serving as a data-backed way to make more informed marketing decisions, A/B testi ...Read the full article