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adage.com - 30 readers, 67 Tweets - Marketers are bullish about native advertising in 2015, with executives from Ford, Kimberly-Clark and GE telling eMarketer they plan to boost outlays.
adweek.com - 17 readers, 374 Tweets - The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising. Working with digital company OneSpot, part of New York-based 614's multilayered report entails survey results from 400 digital marketers.
techcrunch.com - 18 readers - BuzzFeed has gone from a twinkle in the experimental eye of Jonah Peretti to a household name in the media world. It has truly disrupted the media landscape,..