5 Tips For Launching a Native Ad Offering From 5 Top Publishers

by Tessa Wegert
Sorry, John Oliver: Native ads aren’t going anywhere. Led by brands like Ford, GE, HP, and Kimberly-Clark, marketers are expected to spend $4.3 billion on this form of integrated branded content in 2015—an increase of 34 percent over 2014. Sixty-nine percent of marketers believe “native advertising is valuable,” and 70 percent of Internet users say they would rather learn abou ...Read the full article

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