Beyond Content for Marketing – Channels of Distribution and Being the Best Answer

by Lee Odden
For businesses that want to differentiate and create a meaningful connection with buyers across the customer lifecycle, content is the answer. This is especially true with business buyers. According to research from IDC, 56% of the buying cycle is searching for and engaging with content. And according to Forrester, 66% to 90% of the buying cycle is complete before a B2B buyer ...Read the full article