Effective Outreach: Making It as Easy as Possible for Journalists to Say "Yes"

Posted by Beverley_Distilled As part of the promotions and online PR team at Distilled, I spend the majority of my time trying to get the attention of journalists. If you've ever worked in PR you'll know that this isn't always as easy as it sounds. Journalists are busy. They're on a deadline, they're knee-deep in an article that's exponentially more timely than whatever you'r ...Read the full article