Native Advertising at its Finest: Target’s Grammy Ad

by Danielle Look
Content Promotion, Earned Media, Native Advertising, Owned Media, Paid Media, Shared Media Isaac Brekken/Getty Images One of the most talked performances from the 2014 Grammys was the unlikely pairing of rock band Imagine Dragons and rapper Kendrick Lamar. Looking to capitalize on a name familiar to mainstream music consumers and Grammy diehards alike, Target teamed up wit ...Read the full article

Target x Imagine Dragons: Exclusive GRAMMYs Time-Lapse Video

Take a look at the exclusive behind-the-scenes time-lapse video below to see the full stage come together in just 77 seconds!