Online Retailers Saw Huge Drop-Off During Super Bowl, But Pre-Game Was Strong

by Ginny Marvin
If you want to get a sense of the Super Bowl’s grip on America, the graphs below from Criteo highlight how game day affects the consumer mindset, and how important it is for retailers should be in position early. The retargeting ad tech firm looked at a large number of U.S. online retailers’ clicks and sales on desktop and on mobile devices on Super Bowl Sunday, February 1st ...Read the full article