Should You Buy or Grow a Pineapple for Your Audience?

Gardening is a fruitful endeavor. There’s so much joy that comes from creating something from scratch. The journey from seed to sprout to tree to flower to harvest to plate – it’s a captivating marvel of nature. Instead, many of us spend our lives tapping the keys at an institutional desk bolted down to an urban concrete monolith.Read the full article

Hollywood & Vines: The first short film made entirely of Vines

"Hollywood & Vines" is the first film directed via Twitter and shot entirely on Vine. For four days, people around the world worked with the director to share in the creation of a single story about travel, adventure and finding your place in the world. This is the result of that global experiment, featuring 100 Viners from everywhere from Kansas to Kuwait.

Coca-Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca-Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story". Follow Jonathan Mildenhall on Twitter!/Mildenhall