Street Fight Daily: Google Launches ‘Local Guides,’ Ten Years of Google Maps

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Takes On Yelp Elites With Its New “Local Guides” Program (TechCrunch) Google is rolling out a “Local Guides” program in an update to Google Maps – a move that seemingly sees the company taking on “Yelp’s Elites” – that is, Yelp’s program where local users gain the status of tastemaker and get.Read the full article


  • Google Takes On Yelp Elites With Its New “Local Guides” Program

    techcrunch.com - 9 readers, 303 Tweets - Google is rolling out a "Local Guides" program in an update to Google Maps - a move that seemingly sees the company taking on "Yelp's Elites" - that is,..

  • Contextual Awareness: What's All the Fuss About? | WIRED

    wired.com - 8 readers, 239 Tweets - One of the hallmarks of recent technology is the way it is designed to respond to the people who use it. Easy examples of where we already see that happening are Google Now Cards (or Waze) that follow the user’s travels, notifications of the user’s upcoming appointments, app preferences, and accurate contact selection when the…