Target Goes All Out On Social Media With #MoreMusic For Imagine Dragons Live Ad Concert During Grammys

by Steve Hall
Last night during the Grammys, Target aired a 4 minute commercial but it did things a bit differently. First, the ad was live. Second, the ad wasn’t for Target products, rather, it was a live concert performance by Imagine Dragons, which was estimated to cost $8 million according to Billboard. The live commercial, shot on Fremont Street in Las Vegas, serves to promote a spec ...Read the full article

Target x Imagine Dragons: Exclusive GRAMMYs Time-Lapse Video

Take a look at the exclusive behind-the-scenes time-lapse video below to see the full stage come together in just 77 seconds!

Target and Imagine Dragons Give Guests #MoreMusic: Exclusive Interview With the Band

Lighting up a Las Vegas stage, Imagine Dragons band members Dan Reynolds, Daniel Platzman, Ben McKee and Daniel Wayne Sermon rocked out in front of a screaming crowd “firebreathers” aka super-fans (not to mention tens of millions of viewers tuning in from home). Here, we sit down with them for an interview.