The Challenge Of Searching For (& Marketing) Marketing Technology

by Scott Brinker
I used to consider myself a pretty good Googler. No, I never worked at Google — I mean that I was good at using Google to find things. Popular myth would suggest that anyone can be a good Googler – just type your query into the search box and hit enter. How hard can that be? But those of you who do a lot of work with search know what I mean.Read the full article