The Modern Face Of Display

by Susan Esparza
When I began in search, display advertising had been oversaturated with the most infamous of elements — pop up ads, flashing banners and punch-the-monkey gimmicks were everywhere. Among we cool, hip, search folks, there was a general consensus that display ads just didn’t work. It was in 2005 that Google infamously promised to never show display ads (a promise long since broken).Read the full article