US Senators Already Pushing Back Against Verizon Supercookie Opt-Out

by Michael Levanduski
Verizon Wireless has been using a new type of cookie to help target ads to mobile customers. The new cookie has been dubbed the ‘supercookie’ and collects additional information and uses it to help improve the quality of marketing. Verizon has given all their users an option to opt-out of having the supercookie used on their devices, but according to a letter sent from US Sena ...Read the full article