Why Kardashian Beauty is bullish on Snapchat

by John Mcdermott
Erin Dwyer is out to bring Kardashian Beauty to the Web, and she envisions Snapchat playing an integral part in that transition. Kardashian sisters Kim, Kourtney and Khloé might be three of the most media-savvy stars on the planet, but their cosmetic brand lacks a significant digital presence. There’s no website for the brand’s U.S.Read the full article