Why You Need “Moments of Activation” Injected Into Your Brand

by Pat Flynn
When you listen to the radio and your favorite song comes on – that’s a moment of activation (MOA). You might smile and turn the volume up, and if you’re like me, you begin to sing along, shamelessly. When you stand in line and you hear your name (or the name of someone close to you) drop in the conversation happening behind you – that’s also a moment of activation.Read the full article