4 Tips from Jonah Berger on Taking Content Marketing Viral

We all see things go viral on the Web or certain products that suddenly take off. It begs the question: Why do some things get talked about more than others? “And how by understanding that science can companies and organizations and individuals get their stuff to catch on?” said Jonah Berger, Associate Marketing Professor at the Wharton School at the University of Pennsylvan ...Read the full article