A Marketer’s Guide To Snapchat & How Brands Can Build Followers Through “Stories”

by Danny Sullivan
Don’t understand why anyone uses Snapchat or how marketers can tap into it? I was with you until about two weeks ago. But the recent launch of Snapchat Discover is causing many to take another look. Here’s my guide to using the social network, in particular the “Stories” feature, and why it might be worth your time. Snapchat’s “One-To-Many” Change I am not a Snapchat expert.Read the full article