GE dials back on Vine, ramps up on Snapchat

by John Mcdermott
General Electric may have won a Cannes Lion last year for its work on video platform Vine, but just eight months later, the brand is “dialing down” its efforts on the platform in order to concentrate on Snapchat, GE’s head of global brand marketing Linda Boff told Digiday. When Vine launched, it attracted attention from the tech-obsessed, “early adopter” set, Boff said.Read the full article