Goodbye, AdWords Destination URLs: Everything You Need To Know About Upgraded URLs in AdWords

by Larry Kim
Big news: Google has announced a new AdWords Upgraded URLs format to give advertisers more features/options and save them time. Upgraded URLs will mean less time spent managing URL tracking updates, reduced crawl and load times, new tracking parameters and, finally, an end to the sending back of ads for editorial review when tracking criteria are changed (in most cases).Read the full article