How To Integrate Print Ads Into Facebook and Google Ads To Lift Effectiveness

One of the biggest challenges with print media is that there’s so much waste in your spend. This waste is evident in the fact that the cost per lead from print campaigns can be 10x higher or more compared to leads coming from digital marketing tactics. This fact alone is part of the reason so many magazines and newspapers went bankrupt during The Great Recession that began in 2007.Read the full article