How to Shock Your Customers into Converting

by Neil Patel
Conversion optimization has all kinds of methods and tactics — improving CTA buttons, using stronger call to actions, shortening forms, etc. There’s one technique — the most shocking of all — that many CROs overlook. It’s called shock. This is going to be shocking. I, for one, am tired of shock headlines from sites like Upworthy and ViralNova. Even though I’m sick of it, I’m a sucker for them.Read the full article

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The Risks & Rewards of Shock Marketing As clutter has permeated the ad business, marketers have upped their game, creating remarkably annoying, shocking and titillating campaigns that turn heads and get tongues wagging. But today's more ad-savvy consumers are looking for relationships with their favorite brands. There are new rules when using shock advertising. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shows the best ways to use dramatic imagery to grab attention, but not turn off your customers. See more Emotional Marketing videos at

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