How to Shock Your Customers into Converting

by Neil Patel
Conversion optimization has all kinds of methods and tactics — improving CTA buttons, using stronger call to actions, shortening forms, etc. There’s one technique — the most shocking of all — that many CROs overlook. It’s called shock. This is going to be shocking. I, for one, am tired of shock headlines from sites like Upworthy and ViralNova. Even though I’m sick of it, I’m a sucker for them.Read the full article

Girls Don't Poop -

Yes Poo~Pourri is a real product. Yes Poo~Pourri is clinically proven to work. You can buy it at Poo~Pourri Toilet Deodorizers Some say the secret to a happy relationship is separate bathrooms, but those people have never tried Poo~Pourri, the classy, sassy, ultra effective way to leave the bathroom smelling better than you found it. Our award winning before-you-go toilet sprays come in several different sizes and scents. Go ahead...join thousands of happy customers who've tried Poo~Pourri for fun and keep using it because it really works! How it Works When you spray Poo~Pourri into the bowl before-you-go, our proprietary formula creates a protective barrier on the water's surface. This barrier is designed to trap unpleasant bathroom odors beneath the surface and keep them out of the air. All you'll smell is a refreshing bouquet of essential oils! Poo~Pourri Before-You-Go Toilet Spray Really Works! With a bottle of Poo~Pourri in your handbag, what you do in the bathroom is nobody's business but yours! Poo~Pourri's aromatherapy magic replaces embarrassment with confidence in any bathroom situation. There'll be no aerosol cover-up for you! You (and everyone around you) can breathe easy with Poo~Pourri. Poo~Pourri does more than just improve air quality -- it's environmentally friendly. Our secret, patent-pending blends rely on essential oils to eliminate bathroom odors, making it safe for the planet and your septic systems. Poo~Pourri's Money Back Stink-Free Guarantee Sound too good to be true? Try Poo-Pourri and see how thousands of people are making their bathroom experiences better. We're so sure you'll love it, we even offer an unconditional Money Back Stink-Free Guarantee. With Poo~Pourri, husbands, wives, coworkers, roommates -- even kids -- can do their business while smelling like a rose... or lemongrass or jasmine or... well, we have over 20 scents. So take your pick! Click SHOP at the top of the page to see all the wonderful products Poo-Pourri has to offer. ABOUT THE VIDEO: This video was shot without green screens on location. We used a 5D Mark 3 shooting RAW. Bethany was on the toilet for two solid days of shooting! She is truly the world's toilet queen. Yes, those cows were licking her. The Harmon Brothers left Orabrush to team up with PooPourri on August 15th 2013. In three weeks the team wrote, produced, filmed, edited, tested and released this video. In that same time, we rebranded, and rebuilt the new website. We just want to give a HUGE shoutout to the team and all their long hours to help pull this off! For press inquiries email CREDITS: Directed by Joel Ackerman Written by Joel Ackerman Additional writing by Daniel Harmon Additional writing by Jeffrey Harmon Producer: Tess Kelly Director of Photography: Tel Stewart PooPourri Girl: Bethany Woodruff Boyfriend: Jordan Hunter Editor: Tel Stewart Artwork: Daniel Harmon and Nicole Story Animation: Tel Stewart Dress Created by: Nicole Story (PooPourri Marketing Director) Makeup and hair by Michelle Miles: Gaffers: Tyler Stevens and Kelsie Moore Set Construction: Jonas Sappington and Dallin Blankenship Motion Tracking - Zak Ciotti The Poo Crew: Suzy and Hector Batiz (Poo~Pourri Founders), and Dustin Vaughn. This advertisement was created for PooPourri by the Harmon Brothers. After taking and to market using just YouTube, Neal and Jeffrey decided to partner with Suzy Batiz to launch the next big YouTube brand. Neal Harmon: Jeffrey Harmon: - Our Blades Are F***ing Great

Dollar Shave Club couldn't be simpler. Select one of our great razors, pay one low monthly fee, and we send 'em right to your door. No more over-paying for fancy brand name shave tech. No more forgetting to buy your blades. Check out Artist: Kennedy Song: Karate Written By: Michael Dubin Directed By: Lucia Aniello

Let's Talk About #2

Live the true clean. The One Clean. One Wipe Charlies: The softest, cleanest, fastest manliest way to handle your business. Exclusively Available to Members of Written By: Michael Dubin Directed By: Lucia Aniello Song: Inspiration Information Artist: Shuggie Otis All animals filmed were handled by and under supervision of a professional animal caretaker. Except Mike. No regard whatsoever was given for his well-being. Special thanks to Dan Weisman & Jeremy Joseph

The Risks & Rewards of Shock Marketing As clutter has permeated the ad business, marketers have upped their game, creating remarkably annoying, shocking and titillating campaigns that turn heads and get tongues wagging. But today's more ad-savvy consumers are looking for relationships with their favorite brands. There are new rules when using shock advertising. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shows the best ways to use dramatic imagery to grab attention, but not turn off your customers. See more Emotional Marketing videos at

  • Study: The Brain Likes Surprises - 21 readers - Why do those little unexpected pleasures in life mean so much? Apparently the brain's pleasure centers are more "turned on" when we experience unpredictable pleasant things, compared to expected pleasant events, according to new pictures of the brain responding to surprises. Emory University...

  • Electric shock treatment 'improves academic performance' - 1 readers, 1 Tweets - Stimulating the brain with tiny electric shocks can boost people’s learning and memory ability, research has found.

  • Erase Bad Memories? Scientists Overseas Show They Can Do It - 1 readers, 138 Tweets - In the film Eternal Sunshine of the Spotless Mind, unhappy lovers undergo an experimental brain treatment to erase all memories of each other from their minds. No such fix exists for real-life couples, but researchers report today in Nature Neuroscie...

  • American Apparel Adverts Banned - 1 readers, 21 Tweets - Controversial US retailer American Apparel has once again flouted advertising regulations with images of women in vulnerable poses "likely to cause serious offence" to visitors to its website, a watchdog has ruled. The clothing brand has...