IAB has been pushing their “Rising Star” ad format, an ad that is much larger in size than traditional image ads on websites. IAB and C3Research released a study showing that interaction and recall of these ads is much better than with smaller image ads. Many sites have been reluctant to use these super sized ads because they are much more “in your face” and larger than oth ...Read the full article
IAB Rising Stars
A tour of the groundbreaking ad formats in action.