Is Your Marketing Plagued by the 'Order-Taker' Mentality?

We've all had those moments as a customer when an uninterested salesperson—whether a waiter in a restaurant, retail clerk, or even a B2B salesperson—was acting like an "order-taker." You've seen it before... The waiter stands there holding a notepad to jot down your order and doesn't even bother to tell you about today's specials.Read the full article