Marketers Understand Consumer Offline Behavior

by Cynthia Diaz Shephard
Marketers Understand Consumer Offline Behavior February 10, 2015 - Posted by Cynthia Diaz Shephard to News Marketers are more aware of consumer offline behavior than they would have us think, writes Steven Jacobs, deputy editor at Street Fight magazine. In a series of essays Jacobs published in 2014, he described how data was impacting the local technology industry; cloud- ...Read the full article