Marketing To Millennials: Getting To Know America’s Weirdest Consumer Demographic

by Nick Rojas
Strictly speaking, anyone who turned 20 at some point between 2000 and 2010 is a Millennial, but the term is often applied more broadly to incorporate today’s older teens. If this sounds like your demographic then you’ll need to shed the outdated stereotypes. There’s a temptation among those who’ve had their youthful peaks usurped to dismiss their successors as generally sha ...Read the full article