#SESLON: An IoT Mindset Will Make Marketing Smarter

by Mike O'brien
The Internet of Things (IoT) is about the interconnectedness of smart devices and that should serve as a metaphor for your marketing strategy, said Shawn Burns, global head of web and digital marketing at French energy giant Schneider Electric. Delivering the opening keynote to a crowded room of delegates at SES London this morning, Burns drew on the common themes between th ...Read the full article