Referrals Convert 2x Better Than Websites, Social Media for B2B Brands

by Shea Bennett
Referrals still provide the best customer conversion rate for business to business (B2B) brands, reveals a new study. Implisit surveyed close to 500 U.S.-based B2B clients about which channels delivered the best results from lead-to-deal, and found that customer and employee referrals t ...Read the full article