Retailers: Priority Is Mobile But Spending “Modest,” Apps “On Back Burner” [Survey]

by Greg Sterling
A new survey based report from Shop.org and Forrester Research, The State of Online Retailing, identifies Retailers key initiatives and spending priorities for the coming year. Among the roughly 70 retailers surveyed, mobile emerged as the top priority. However there were some other findings that reflect challenges, inertia or ambivalence about mobile.Read the full article