The GRAMMYs, ‘Walking Dead’, ‘Better Call Saul’ Dominate Twitter TV

by Shea Bennett
The relationship between Twitter and television – and vice versa – is both well documented and slightly murky. While some studies have shown that tweeting about a television show – particularly live-tweeting – builds a social audience and helps energize buzz and can boost ratings around that program, others have been less enthusiastic about the connection.Read the full article