USA Today’s For the Win goes beyond social for sharing

by John Mcdermott
For The Win (FTW) found it more effective to drop the Twitter share button from its mobile stories in favor of an Just about SMS share button. Almost any social media 101 blog post will tell you that in order to go “viral,” your content needs to resonate with the masses on Twitter. But USA Today sports blog For The Win has found that its mobile readers don’t share much throu ...Read the full article