What the Rise of Native Video on Facebook & Twitter Means for Brands

Winter storm Juno was what finally did it for me. I’d been seeing more and more autoplay videos in my Facebook News Feed over the previous few months, but during the storm it seemed like 2/3rds of the stories in my Newsfeed were native videos. There were plenty from people enjoying their snow days, as well as a huge number from brands or publishers I follow.Read the full article