Why ad buyers are upbeat on The New York Times’ digital transformation

by Lucia Moses
A lot has changed since media watchers were writing The New York Times’ obituary. The venerable newspaper has brought in new ad leadership. It’s making moves to think Web-first after its internal Innovation Report criticized the newsroom as too print-centric. The Times is projecting 1 million digital subscribers this year, and it has won praise for its native ad product.Read the full article