10 Must Dos When Distributing Your Press Release

by Lisa Hoover Mcgreevy
Press releases are a staple of the marketing industry. It’s hard to imagine a company announcing news or product launches without distributing at least one press release, if not several. But in the age of cluttered inboxes and instant gratification social platforms, do they still work? According to Hubspot researcher Dan Zarella, the short answer is yes.Read the full article


  • Where Press Releases Fit In Your 2015 SEO Strategy

    forbes.com - 6 readers, 326 Tweets - Press releases have been a staple in the search marketer’s toolbox for years, especially since the Panda and Penguin updates of 2011 and 2012. Both updates sought to bring greater quality content and connections to the Web, favoring sites that were affiliated with reputable names and frequent publications—and press releases [...]

  • What Google's Knowledge Graph Means For The Future Of Search

    forbes.com - 5 readers, 168 Tweets - Introduced in May of 2012, the Google Knowledge Graph is a proprietary system that attempts to understand information on the Web in order to identify and connect facts about people, places, and things. Put simply, it’s used by Google's semantic search, which is a machine that tries to think like [...]