5 Common PPC Mistakes

5 Common PPC Mistakes 1. Sending Visitors to Your Home Page Every ad created for an ad group has a display URL and a destination URL. The display URL is typically the home page of the website you’re advertising and is shown in green. The destination URL is the clickable link which takes the customer to the landing page as they click on your ad.Read the full article

How to add negative keywords in AdWords

In this video you'll learn how to use negative keywords to prevent specific search queries from showing your ads. #AdWordsTips Learn more about negative keywords:https://support.google.com/adwords/answer/2453972 This video contains captions. To enable them, click the captions icon at the bottom right-hand side of the video. _______________________________________________________ SCRIPT: Using negative keywords can make it easier for you to reach the customers who are most interested in what you have to offer, while potentially reducing your campaign costs, and increasing your return on investment. In this video, we’ll show you how to add negative keywords to your campaign or ad group. Once you’ve signed in to your account, select the campaign where you'd like to add your negative keywords. In this example, let's say you have an ad for an online pet store featuring toys and food, specifically for dogs and cats. When you click the Keywords tab, you'll see that this campaign contains several specific keywords already, like "dog food." You'll also notice that there are a few general keywords, like "pet store." Let's say that your particular store doesn't sell food or toys for birds or gerbils. You probably don't want your ad to appear when people search for things like "gerbil food" or "parakeet toys." You can add these terms as negative keywords to exclude searches that include these terms. To add these keywords as negative keywords, scroll down to find the negative keywords section below the main keywords table. Expand the section by clicking Negative Keywords. You can add keywords at the Ad Group level or Campaign level using the two available tables. To add negative keywords to an ad group, click the Add button in the "Ad group level" table. Choose the Ad Group where you want to add your negative keywords. Next, enter your negative keywords, one per line. Click Save. To add negative keywords across all ad groups within a campaign: Click the Add button in the "Campaign level" table Then, choose Add Keywords from the drop-down menu. Click Save. Now that you know how to add negative keywords to your campaigns and ad groups, you can help drive more high-quality clicks to your website. For suggestions on how to use negative keywords and other AdWords features, check out the AdWords Help Center.