Content marketing Is Killing Our Most Important Words

by Jay Baer
Get all JayToday episodes at http://jaytoday.tv In our zeal to be noticed, we are killing our most important words. I saw an e-book recently called “The Ultimate Guide to Content Marketing.” So being a content marketing strategist, I downloaded it and I found it to be far short of the ultimate anything. It was an okay guide to content marketing. It was an average guide.Read the full article

We're Destroying Our Important Words - #JayToday

EPISODE 88 In our zeal to be noticed, we are killing our most important words. I recently read the "ultimate" guide to content marketing, but it was not that great. It was an okay guide to content marketing. I also hear people using "awesome" and "remarkable" all the time, when really the things they're describing are not worthy of awe or remark. Now that we've completely overused words like awesome, ultimate, and remarkable, where do we go from here? What words will we use now? I'm not sure, and would love to hear what you think. GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Nadine Dietz (nadinedietz1), the Chief Marketing Officer at the CMO Club with whom I am working on an *awesome* new ebook (stay tuned for more details on that). OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.


How to Tell If Your Team Has Enough Passion - #JayToday

EPISODE 87 I'm going to give you an easy way to know whether or not the people who work for or with you care enough about what you're doing. We just bought a new car for my daughter who is officially legal to drive in Indiana, and my experience with the salesman was exceptional. Why? Because he was genuinely excited about the car that I was buying and knew more about it than anyone else. On the other end of the spectrum, I overheard a woman on a phone call who was telling the person on the other line that the reason she left one job and went to a new one was because the one job offered more vacation days. If all you care about is the number of vacation days you get and if your work always feels like work, you're not in the right job. Here's my advice if you're an employer or manager: Go talk to the people on your team and tell them, "We're going to double the amount of vacation days this year." The people who are super excited about that are the ones that shouldn't be working at your company. There are a lot of people out there who say you should follow your passion and find a job that you love. This isn't realistic for everyone because they have circumstances keeping them in a certain job for the money or the benefits. But that's not their fault; it's the employer's fault. What you need to do as an employer is hire for passion and train for skills, not the other way around. GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Peter Shankman (http://twitter.com/petershankman), who has a new book called Zombie Loyalists that helps you learn how to turn your customers into raving, crazy fans. Check it out and follow him in social media (http://www.zombieloyalists.com/). OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.