How Bleacher Report is Facebook-proofing its traffic

by Lucia Moses
While other publishers are guzzling at the social media traffic spigot, Bleacher Report is going against the grain in taking a more cautious approach to growing its social dependency. It may be surprising, considering that Bleacher Report was the eighth most-shared publisher on Facebook and sixth most on Twitter in January, and the most-shared sports site, according to social ...Read the full article