#SESLON: Consistency Is Key for Optimizing Marketing

by Mike O'brien
When it comes to ensuring that content is consistent across platforms, having a clear brand message is crucial. That consistency should also be present across devices, said Luis Navarrete Gomez, head of global search marketing at Lego. In a panel discussion kicking off day two of SES London, executives from Facebook, Lego, Microsoft, and Mindshare shared key tactics for opti ...Read the full article