To Improve Ads Quality, Facebook Will Expose “Relevance Score”

by Greg Sterling
Like Google, Facebook uses a mix of bid price and relevance scoring to determine which ads to show. Starting this week, as an incentive for advertisers to improve the quality and relevance of their ads, the company is going to expose “relevance scores” (RS) to marketers. Facebook’s newly exposed RS is effectively an estimate of the ad’s targeted alignment with its intended audience.Read the full article