Why Brands Need to Conquer Their Fears and Use Email to Distribute Content

by Melissa Lafsky
Most brands already rely heavily on email lists as a direct marketing tool. Yet when it comes to using those email lists to push out content, they hesitate. “We don’t want to overload our customers!” or “They’ll think we’re spamming them!” are popular justifications for hiding the “Sign Up For Our Newsletter!” widget in your blog’s lower right rail (a.k.a.Read the full article