5 offline lessons for digital marketers building online communities

It’s a great time to be a DIY enthusiast. Whether they’re 3-D printing toys, upcycling old computers or making jewelry, today’s tinkerers are part of a vibrant global community. Do-it-yourselfers are found in every country, culture and community — and, crucially, in highly engaged online communities.Read the full article

Portlandia - She's Making Jewelry Now

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