8 Obstacles to Email List Growth (According to Marketers Worldwide)

by Shea Bennett
Email marketing is as powerful today as it has ever been, and the value of a highly-subscribed list with strong opening rates and click-throughs should not be underestimated. Growing such a list, however, is problematic – it’s easy to sacrifice quantity for quality (accidentally or otherwise). But what are the biggest challenges facing marketers looking to boost signups? A ...Read the full article