Can Publishers Convince Consumers to Trust Native Advertising?

by Tessa Wegert
Native advertising is booming, but that doesn’t mean there aren’t some important questions still left unanswered for the controversial ad format. Most of these concerns revolve around one key concept: consumer trust. A new study from consumer research group CivicScience has found that consumers are ambivalent toward sponsored content; 48 percent of adults, CivicScience reports ...Read the full article