Conversion Goal? It Depends on Your Business Model

by Kathryn Aragon
When you hear the term conversion rate optimization, what comes to mind? If you’re like most marketers, you probably think sales. And of course, from a business perspective, that’s the bottom line. We all want sales. But if you think about it, there are a lot of small milestones that precede the final sales. And some businesses—such as nonprofits—aren’t trying to make a sale.Read the full article