Cost-Per-Install For App Developers

by Pace Lattin
With App Developers getting smarter and smarter about having a ROI on their apps, more and more of them are turning to Cost-Per-Install to grow their user base. You only pay when someone installs (and runs) the App. Heather Vale of Performance Marketing Insider talks with Steve Smelt, Director of Programmatic for engage:BDR.Read the full article

Steve Smelt, Director of Programmatic for engage:BDR

Want to try CPA with mobile apps? Heather Vale of Performance Marketing Insider talks with Steve Smelt, Director of Programmatic for engage:BDR. In this interview at Affiliate Summit West, find out what's involved in the CPI (Cost Per Install) model, how engageBDR's technology allows you to focus and prioritize your results, and why it's best to do CPI on a managed platform. You can contact Steve at Steve@engageBDR.com or visit engageBDR.com to find out more.