How to Determine the Fair Market Price of a Sponsored Article [DATA]

by Chad Pollitt
Advertorials have been around for a long time in print, television and radio. However, as content marketing has moved online and become more mainstream, a new form of advertorial was born. Content marketers are responsible for pushing traditional advertorials up the funnel. This new form of advertorial is typically helpful, problem-solving, entertaining or journalistic in nature.Read the full article