Is Yahoo Stealing Mobile Search Share From Bing?

by Ginny Marvin
Last year, Yahoo began striking out on its own in mobile paid search, marking Yahoo’s first divergence from its search alliance partnership with Microsoft’s Bing Ads. Though Yahoo’s mobile paid search program is still in relative infancy, new data suggest it is starting to take share from its search alliance partner by transitioning traffic previously served by Bing Ads.Read the full article