Millennials and Media: Why Brands That Don’t Publish Are in Big Trouble

by Shane Snow
A recent survey of 1,300 millennials confirmed one of my longtime suspicions: I am the only person born after 1980 who still reads the news in print. Or something close to that. I’m generally cautious of generalizations about generations, but the new study, from research and consulting firm Millennial Branding (on behalf of Elite Daily), has me convinced that at least some o ...Read the full article