The 4 P’s: Not What You Learned in Marketing Class, Part II

by Sarah Burns
You may have learned and forgotten about the 4 P’s in a marketing class long ago. But the 4 P’s is a useful framework in the digital marketing world, particularly for content marketers. This week, we introduce the second of four P’s, “Place.” The 4 P’s for Content Marketers in the Digital Age: Place Going back to our example from last week, let’s say you are a B2B content marke ...Read the full article